A better future needs better stories.
We’re Good&Proper, a creative communications agency based in Melbourne, Australia.
We work with organisations that are protecting nature, reimagining our economy, and solving problems with care, compassion and community.
We help our partners tell better stories, amplify their impact and unfuck the future, faster.
Our partners
Our work
Strategy / Marketing / PR / Content / Social / Publishing / Digital / Creative / Campaigns / Performance / Production / Impact / Reporting / Advisory
Services
OUR IMPACT
OUR IMPACT
What if every business minimises social and environmental harm while using its capital and resources as a force for good?
Our impact model, split across three key areas, is designed to ensure we have a positive impact by virtue of simply existing. We reckon it’s the least we can do given the clusterfuck systemic challenges we’re facing.
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Good&Proper only works with organisations that are committed to fixing the future through their impact, products or services.
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Good&Proper donates a potion of our revenue to a range of social, environmental, climate and First Nations partner charities. Over our first five years of business, we have donated over AUD $160,000.
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No matter which partner we’re collaborating with, our work focuses on solutions, hope and action. Across all of our partner work we reach an estimated 95 million people annually through owned, earned and paid media – which gives us 95 million opportunities for our positive stories to connect.
Let’s talk.
hello@goodandproper.co
36-38 Gipps St
Collingwood
Melbourne