FOUNDER AND MANAGING DIRECTOR

Oliver has been been writing stories and turning phrases professionally since he was a teenager. He founded Good&Proper so he could one day tell his kids (and his mum) that all that time he spent pointing dictaphones at strangers and staring into blank documents actually counted for something.

HEAD OF OPERATIONS AND COMMUNITY

Jo is the kindest person you’ve ever met. After somehow surviving a couple of decades in actual advertising, Jo brought her mix of strategic thinking and operational excellence to Good&Proper. Jo keeps our team and partners on track and on time (which is very handy, as it turns out).

HEAD OF PR AND COMMUNICATIONS

Emma has helped some of the world’s best-known brands achieve miles upon miles of column inches. She’s a creative earned media specialist who knows exactly how to get our partners the coverage they deserve. She also once built a pyramid in Egypt. Ask her about it.

HEAD OF CONTENT

You may recognise Sarah Smith from such iconic Australian radio shows as ‘Breakfasters’ on Triple R 102.7 FM. When she isn’t holding it down on prime time, she’s penning impactful stories and copy for Good&Proper’s partners. She’s also absolutely hilarious, which is nice.

HEAD OF PRODUCTION

Taryn spent the first portion of her professional career writing and strategising for some of Melbourne’s most beloved indie publications and ad agencies before going all-in on impact-led storytelling. Taryn loves her job so much that she once told us she would “literally never quit.”

MANAGING EDITOR

Tayla is an award-winning writer, editor, producer and content creator who has seen more of this planet than most commercial airline pilots. Whether she’s managing campaigns, running socials or crafting editorial, Tayla’s work is second to none.